Golden Milestone: A Jubilee Celebration
For the Golden Milestone project, we had designed an SEO strategy that encapsulated the journey of Hendy Corporation over its 50 years of operation. Our approach was both content-focused and technically optimized to boost visibility and organic traffic.
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The content strategy involved crafting a series of rich, long-form articles and blog posts focusing on the corporation's history, milestones, and achievements. Thought leadership content was also developed, spotlighting industry developments and trends where Hendy had been an influential player.
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These pieces were carefully optimized with relevant keywords that not only represented the corporation and its industry but also tied in with its 50th-anniversary theme. We used keywords such as "[Industry] evolution", "[Company] 50-year journey", "[Company] impact on [Industry]", and similar phrases that perfectly married the theme and context.
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On the technical side, we ensured the site structure was optimized for crawling and indexing, implemented schema markups for rich snippets, and optimized the loading speed of our landing page and blog posts. The result was a significant increase in organic traffic, improved rankings for our target keywords, and enhanced visibility of the anniversary campaign.