Our online direct marketing strategy for the Stardust Saga was a meticulously designed blend of personalization and automation. We aimed to build a deeper connection with the audience by providing them with curated content that matched their interests.

​

Our first step was segmenting the vast database into smaller groups based on their preferences - movie genres, favorite actors, and show schedules. This helped us tailor the content of our automated email campaigns for each group.

​

Weekly newsletters, featuring updates about shows, movies, and celebrity news, were sent out. However, they weren't generic; they were tailored to each recipient's preferences. For instance, if a segment of our audience showed interest in action movies, they received emails with the latest action movie updates, exclusive behind-the-scenes from action sets, and merchandise related to their favorite action films.

​

The strategy also involved exclusive content access and limited-time promotions to incentivize subscription and boost customer retention. By closely aligning our direct marketing strategy with user preferences, we saw significant growth in email open rates, CTRs, and overall subscriber engagement.